The Science Behind

Lookalike Modeling

Your audience is unique. That’s why our Datascore team empowers you to target the people who are most likely to become patrons of your business. We don’t believe in ‘one-size-fits-all’ targeting strategies.

Instead, we use lookalike modeling, a tailored technique that seeks out a large pool of prospects who are similar to your ideal customer. We accomplish this by using the client's customer data and enriching the data from internal and external sources and developing a custom model for the client.


Data Enrichement

Data is enriched with over 100 signals
The data tell a story
Model is developed, produces and extended audience

Enriching multiple datasets related to your target customers or clients, the Machine Learning Model detects patterns used to find which new prospects are most likely to convert. In some cases lowering their CPA by 75%

Within any dataset, unique trends and patterns exist that tell a story about your audience.

Lookalike Model

Conversion Targeting

Target Future Audience

Within your existing database, you have a wealth of information at your fingertips.

By analyzing the data surrounding your previous sales and conversions, we seek to understand the ‘why’ factor behind your conversions and target future audiences based on our findings.

Engagement Modeling

There are countless factors that determine a marketing campaign’s effectiveness. In turn, we identify and optimize the variables that matter most.

By using Engagement modeling, we send the optimal message at exactly the right time to the people who are most likely to convert.

Engagement modeling works by considering audience preferences and delivery mediums.


Audience Preferences

Analyze behavior

Your customers and clients have specific interests and emotions that can be reached through the ideal combination of words, phrases, and imagery. We use AI and ML to understand their triggers and curate the ideal message to inspire action and increase conversions.


Delivery Mediums


Where does your target audience spend the most time online? Likewise, when are they typically online? Most importantly, when are they most likely to convert? By answering these questions and more, our campaigns are in the best possible position to spark buying decisions.

Model Development

Our Datascore team is committed to lifelong learning. In turn, our technology is too. That’s why our models are continually refined, updated, and tested to ensure optimal performance.

Even after we’ve discovered the perfect model, we use split testing to continually validate and improve our models.

Model Development

Every step of the way, our data scientists are constantly pushing out the best possible model version to go live.

Additionally, we only require clients to pay for what they use, offering ultra-lean cost effectiveness. As a result, our clients can allocate their working capital for other profit-generating activities.

Model Development

Datascore develops no-cost models using our proprietary developmental technology and methodologies.

Datascore is cookieless, ensuring the highest data quality possible centered on real people.